Monday, April 05, 2010
IT’S THE REAL THING
Our pal Munz sent us this encouraging pay-back story from Bolivia, where – among other corporate atrocities – Bechtel have tried to steal their rainwater and sell it back to the people.
“Move over Coca-Cola: here comes Bolivia. The Andean nation’s indigenous people have long resented the U.S. beverage company for usurping the name of their sacred coca leaf. Now, they are aiming to take back their heritage. Recently, the government of Evo Morales announced that it would support a plan to produce a coca-based soft drink which would rival its fizzy American counterpart. It’s still unclear whether the new drink will be promoted by a private company, a state enterprise, or some type of joint venture between the two. The new beverage will be called Coca Colla, in reference to age old history: in Bolivia, Quechua, Aymara, and other indigenous peoples descended from the Incas are known as collas. In a move that will undoubtedly exasperate Coke, Bolivian officials say Coca Colla will feature a black swoosh and red label similar to the classic Coca-Cola insignia. Coca Colla reportedly has a black color, just like normal Coke, and could be sold on the market as early as April." (Click here for more.)
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The secret word is Refreshes
Posted by Mick at 4/05/2010 03:20:00 PM